According to the website of the Behavior Analysis Certification Board (BACB) behavior analysis is
“… a well-developed discipline among the helping professions, with a mature body of scientific knowledge, established standards for evidence-based practice, distinct methods of service, recognized experience and educational requirements for practice, and identified sources of requisite education in universities. Although the above regulatory definitions provide an overview of key elements within the practice of behavior analysis, there are additional features of applied behavior analysis that should be clarified in order to even briefly define the field (www.bacb.com).”
According to the website for Autism Speaks
“Behavior analysis is a scientifically validated approach to understanding behavior and how it is affected by the environment. In this context, ‘behavior’ refers to actions and skills. ‘Environment’ includes any influence – physical or social – that might change or be changed by one’s behavior. Behavior analysis focuses on the principles that explain how learning takes place. Positive reinforcement is one such principle. When a behavior is followed by some sort of reward, the behavior is more likely to be repeated. Through decades of research, the field of behavior analysis has developed many techniques for increasing useful behaviors and reducing those that may cause harm or interfere with learning.
Applied behavior analysis (ABA) is the use of these techniques and principles to bring about meaningful and positive change in behavior (www.autismspeaks.org).”
*The BACB and Autism Speaks do not endorse EMG Consulting LLC